With as many as 80 billion users per month, it is a challenge to ignore the advantages it brings to your business. In addition to helping you easily connect with your target audience, it can also help you expand your business.
With these, the most important thing is to understand how to use Instagram to your advantage.
This is a comprehensive way, whether you are a business or someone else, you can use Instagram to your advantage:
Create an Instagram business account
Today, seven out of ten people have personal Instagram accounts with certain followers and personalities.
You need to define the advantage you want to use Instagram to gain, which is usually business. You may need to change your account to a corporate account.
This will enable you to take advantage of all business functions and start building a strong online presence.
You can also decide to create a new Instagram business account, which is perfect if you do not have an existing personal account before or do not fully describe what you want.
Optimize your Instagram business profile
· Write a compelling biography. You have 150 characters to explain the purpose of you or your company.
· Use clear profile pictures. Try to use clear pictures, if it’s a business account, the logo is also good.
· Choose a good profile link. On Instagram, only links to profiles are allowed, not posts). You can use either the brand’s landing page or part of the content to increase brand awareness.
Create a successful Instagram strategy
If you want to use Instagram to build an advantage, then the first thing to do is to determine your target audience. You need to define the person whose content you want to view.
According to research, most people who use Instagram are under 35, and there is fierce competition between men and women.
Most people who use Instagram are from the United States, followed by Indians, Brazilians, and Indonesians.
This information is sufficient to guide you on how to determine your target audience, but you need to use your judgment to determine which advantages you can use to gain this advantage for your brand. The other best way to get more advantage on instagram is to Buy Instagram likes and get more benefits regarding your business.
Set achievable goals
Identifying and understanding the advantages you want to gain from Instagram is the first step in reducing the number of Instagram accounts. This will clear your mind and focus on the key.
You can set actual goals following the SMART goal framework.
- specific
- measure
- achieve
- related
- timely
While continuing to build an Instagram image, you can set goals based on vanity indicators such as likes, following, and comments. However, make sure you also set goals related to your interests and business goals.
Focus on ideal performance metrics
The precise metrics used to analyze and monitor performance will be different for each intent and business. However, in general, you should focus on parameters related to your target and target audience.
This means that your goals should be linked to one of the four basic stages in the customer journey:
· Awareness: such as likes, brand awareness, follower growth, and later engagement.
· Commitment: Include metrics such as participation rate (depending on likes) and coverage rate (based on shares).
· Conversion: In addition to the conversion rate, it also includes metrics such as click-through rate and bounce rate. If you plan to use paid advertising for your business, including conversion metrics, such as cost-per-click and cost-per-thousand impressions.
· Customers: These metrics depend on the actions taken by the customer, such as buying, following a post, or provide comments and recommendations.
Align Instagram metrics with your business goals
The experience of following Instagram development and attracting a lot of participation in your posts is impressive. However, if your goals are related to actual business conditions, they don't make much sense.
Therefore, when you are about to set goals, always know how you can improve your brand. To do this, choose metrics to monitor and drive your business goals.
Follow a consistent release routine
Once you start building a loyal following on Instagram, your followers will want to check your content regularly.
You want them to keep up-to-date information about your brand and let them participate in your content without causing them trouble until they lose control or follow you.
The optimal period for daily release has not been determined. If you have a business, you should conduct thorough research to find the best time for you.
In addition to measuring your account against other big brands in your industry, you also need to do some trial and error to determine the period that is right for your business.
The main factor is to know when your audience is online. Keep in mind that they may have different areas, and in certain periods, they will be exhausted and unable to follow up.
